Post by account_disabled on Feb 25, 2024 7:23:11 GMT
With SEM – search engine marketing , ads on search engines – as it is a metric that can influence the positioning and cost per click of ads. But the quality score concept can also be adapted to email marketing and help us identify the quality of each campaign sent. In email marketing, the quality score will show us the proportion between people who are fed up with our emails and those who really like them. Note that it is a comparison between extreme metrics: the great ones and the bad ones. HOW TO CALCULATE THE EMAIL MARKETING QUALITY SCORE? It's a very simple calculation: 1 – (unsubscribes/responses) . Responses – when people literally respond to the email they received – represent the highest degree of engagement in email marketing, but in the absence of this metric in your sending platform or in your offline controls, you can use the number of unique clicks.
Depending on the shipping platform you use, unique clicks may be calculated differently: the number of people who clicked on an email marketing link, considering only one click per person in the entire email or the number of times an email marketing link was clicked by a person. This does not include more than one click per person on the same link, but counts once for each different link the same person Coinbase Virtual Currency Database clicked. Therefore, if Coinbase Virtual Currency Database you send a marketing email that had 10 unsubscribes and 100 responses or 100 unique clicks, the quality score will be 1If a campaign had 10 responses and 100 unsubscribes, its quality score will be . In other words, the closer to 1, the better the email marketing performance. The further away from 1, the worse.
The best possible quality score result, that is, 1, will happen when the campaign has 0 unsubscribes , as 1-(0/x), where x is any number of responses or unique clicks, gives us 1-0 = 1. Which means, of course, if the campaign only gets responses and no unsubscribes, it performed well. To unsubscribes, you can also add the number of spam reports that email marketing received. The credit for this metric goes to Lucas Chevillard , who mentioned it in a 2016 interview with Really Good Emails about his work as an Email Specialist at Airbnb. This email quality score and date searches were the most important metrics he and his team analyzed at Airbnb to check who intended to travel. Did you see how openings are far from being the most important way to show people's engagement with email marketing? Implement the quality score in your email marketing analyzes to have another performance parameter for your campaigns.
Depending on the shipping platform you use, unique clicks may be calculated differently: the number of people who clicked on an email marketing link, considering only one click per person in the entire email or the number of times an email marketing link was clicked by a person. This does not include more than one click per person on the same link, but counts once for each different link the same person Coinbase Virtual Currency Database clicked. Therefore, if Coinbase Virtual Currency Database you send a marketing email that had 10 unsubscribes and 100 responses or 100 unique clicks, the quality score will be 1If a campaign had 10 responses and 100 unsubscribes, its quality score will be . In other words, the closer to 1, the better the email marketing performance. The further away from 1, the worse.
The best possible quality score result, that is, 1, will happen when the campaign has 0 unsubscribes , as 1-(0/x), where x is any number of responses or unique clicks, gives us 1-0 = 1. Which means, of course, if the campaign only gets responses and no unsubscribes, it performed well. To unsubscribes, you can also add the number of spam reports that email marketing received. The credit for this metric goes to Lucas Chevillard , who mentioned it in a 2016 interview with Really Good Emails about his work as an Email Specialist at Airbnb. This email quality score and date searches were the most important metrics he and his team analyzed at Airbnb to check who intended to travel. Did you see how openings are far from being the most important way to show people's engagement with email marketing? Implement the quality score in your email marketing analyzes to have another performance parameter for your campaigns.
